Our fashion forward fabulous friends at Baby Dino have gone and had themselves a big old makeover! And we are LOVING what we see!! They’re all live and good to go, so we can now tell you that their amazing new name is… YOKO. Which stands for ‘You Only Kid Once’, a cheeky play on the term yolo (you only live once). It embraces their fashion philosophy of choosing well and buying less. It’s about spoiling the most precious little people in your lives with quality styles that can be passed down and shared between siblings.
YOKO have just joined us and are now listed in our directory!! I was speaking with the owner, Dominique and she told me that it ‘better reflects who we are and what we represent today.’ I couldn’t agree more, I just love it! She also tells me that YOKO is a feminine name (almost always written as “ko”) which means ‘child’ in Japanese. Definitely fitting if you ask me!
What’s happening to Baby Dino?
They’re still there, behind the scenes! They’ll be the same team you know and trust delivering the same personalised service and the same super fast shipping, because they know you want it yesterday. But the Baby Dino name and logo will be replaced with their new name and logo, YOKO.
So, why the rebrand?
Like all proud parents, when Baby Dino was born, Dominique never expected things to grow so big, so fast. They started out small but, within a few short years, Baby Dino’s street cred has grown with thousands of repeat customers, including a steady stream of celebrity shoppers. Yes, CELEBRITY shoppers people!! Baby Dino isn’t such a baby anymore! It’s taken a lot of umming and ahhing to decide how they want to look from here on and they think this name is just right.
What else is changing?
Yes, they have a new website (don’t worry, it will have the same lay-out and functionality as Baby Dino’s current and most recent website).
They still have the same incredible brands on board… Acorn, Anarkid, Beau LOves, Huxbaby, I dig denim, Kapow, Milk & Masuki, Mini Melissa, Minti, NUNUNU, Purebaby, Sapling Child, SOOKIbaby, Volley, Wilson & Frenchy, Zuttion (just to name a few!!!)
Regardless of this makeover, you should know that most importantly, they’re the same great people behind the scenes, delivering the same amazing customer service that you’ve always received!
YOKO – the ultimate online fashion destination for little trendsetters.