There’s something really rather special about handmade baby products. Firstly, you just know they’re going to last a looooong time and secondly, you know that someone has poured their heart and soul into making the product for you. The incredibly talented Victoria from WILDERLING does just that. I’m talking about beautiful handmade NZ baby products.
Handmade by her, for you… WILDERLING is a clothing accessories brand located in Queenstown, New Zealand. Using only the softest natural fabrics, each piece is handmade + handprinted with love by Victoria in her studio. Collections are limited and sell out fast, as I’m sure you can imagine, so you have to get in quick with her beautiful baby pieces.
At WILDERLING Victoria is conscious of her environmental footprint and strive to create premium heirloom pieces that will be cherished and loved for generations to come.
I chatted with Victoria recently about her lovely business.
How long have you been in business?
I started out under a different name in 2014 which developed into the current Wilderling brand that you see today.
Why did you start your business?
I started creating baby necessities as a way of making presents for my friends whose older siblings who were starting to have children. The more I made, the more people would ask me if I could make some for them. Then it developed into people buying the product I made, and from there a friend suggesting I join him at the local Arts and Crafts market.
I loved the markets and to my surprise people loved the product. Even today I still frequent the local Arts and Crafts Market in Queenstown, as I love the atmosphere and people. It is a real family feel and a lovely day out being surrounded by such a talented group of creatives from all different disciplines.
Which are your favourite pieces?
My new favourite products are the merino booties I have just launched. They were something I created when my girl was a newborn as she kept kicking off her socks, and shoes wouldn’t fit her small feet. They are the perfect combination of shoe/sock and look so adorable.
Which do you find are the most popular pieces?
My most popular handmade NZ baby product would have to be my handprinted merino swaddles. Such a versatile necessity which are used as swaddles, baby wraps, bassinet sheets, blankets, sunshades, ground mats and many more useful alternatives. I think the handprinted designs make them unique and being made from such a superfine merino, customers can’t believe they are actually wool. Most people think they are a fine cotton or silk. The quality of the fabric speaks for itself and it is lovely to see so many lucky babies wrapped up so snuggly.
So, if you’re looking for a beautiful handmade NZ baby gift, look no further than Wilderling.
FREE shipping within NZ, on all orders over $100.
Exclusive gift bag + gift tag with any purchase – codeword BERRYGIFT