Born and bred in Melbourne culture, Anarkid is built on a solid foundation of style, understated cool and rebellion. We grew up riding our bikes on the street until dusk, listening to Nirvana and the Pixies, and spending way too much time dreaming about being rock stars. We care about the world we live in, and believe we can have a positive impact on making it a better place. We encourage free thinking, a love of art and always a little touch of Anarchy.
Baobab was established in 2005 by designer Belinda Blooman. This Australian baby and kids clothing brand designs and makes original GOTS certified 100% organic cotton fair trade clothing for boys and girls. Their range goes from birth through to 10 years of age with pants, tops, hoodies, skirts, dresses together with bodysuits and babygros presented in fun, modern colours and shapes!
Frankie + Roy creator Jess is a Melbourne mum of three young boys. Jess wanted to dress them well, in good quality clothes that actually fitted nicely. She found in order to do this, she was constantly having to buy the bigger size to get the correct length. However, the clothes that fitted her kids were not flattering. Tees hung like shapeless tents and most ‘full length’ pant styles sat around 3/4 length if she wanted the waist to fit. To get them to fit nicely, Jess found herself in ‘seamstress’ mode, constantly taking in the sides of her kids clothes. Jess had to do something – hence the birth of the label FRANKIE + ROY.
If this sounds familiar, you need not look further for classic wardrobe staples and on-trend items.
Frankie + Roy is changing up kids sizing by creating the ‘Frankie + Roy waist’ means smaller waistlines without compromising on length.
Frankie + Roy is proudly designed and made entirely in Melbourne, Australia, and offers style, comfort and high quality clothing that you and your little ones will love. Available for boys and girls in sizes 1-12.
Afterpay and Free Shipping
Zooooom- your little mini is on the move! She is jumping, walking, running, dancing, climbing you name it, she’s doing it! Active play doesn’t just build motor skills; it teaches coordination and sets the stage for a lifetime of physical activity. Gym Secrets has designed matching sets so that you and your mini can now enjoy being physically active together!
YES, they are super cute! & a must for every little girls wardrobe. These crop & tights are ideal for dancing, gymnastics, running, jumping or walking with mum &/or dad. Currently stocking sizes 3-6 for kids – please refer to theirsize guide to assist you with finding the correct size for your mini. Afterpay available & FREE EXPRESS shipping on orders over $200 (standard shipping is $9.40 Australia wide)
Sun, Sand and Sea — it’s all HeavenLee
HeavenLee brings style, colour and comfort to kids all around Australia, helping them experience the sea-side spirit in style. With a wide range of designs that suit all ages from toddlers to teens, you’re sure to find something that will make a splash. Their swimwear is not only designed to be comfortable, fashionable and durable, it’s also rated UPF50+ to give you superior sun protection all summer long with Chlorine Resistance. So whether your kids are starting out in the water, or they grew up there — they’ve got their cossies covered. AfterPay and FREE SHIPPING available for your first order, enter code: FREESHIPPING at checkout
At Indigo & Lellow, they take pride in providing beautiful baby clothing that is gentle on your baby’s skin without sacrificing their values on sustainability and respect for our world. Their clothes work with each other and they’ve considered the practical features of their clothing from the flip over mitten cuffs on their rompers to the shoulder flaps on their onesies.
Organic, sustainability and reducing waste is important to Indigo & Lellow. They use the softest, most eco-friendly organic cotton they can in their clothes to help sensitive skin babies. Their 100% organic cotton doesn’t itch and is kind to your baby’s sensitive skin.
Give your baby the care they deserve with Indigo & Lellow.
Afterpay (Australian customers), Sezzle (US customers). Free shipping on orders over $50.
Little Yellow Cloud is a unisex children’s label designed in Melbourne for children aged 2 – 9. They use GOTS certified organic cotton because it is incredibly soft, durable and produced without using harmful chemicals.
Their pieces are so versatile and can be worn in many different ways and even look amazing layered up for those colder months. They love bright colours, but also neutral tones with pops of colour, simple designs, and playful prints which is what you will find in their newest collections ‘BFF’ and ‘Sweet Heart’
They hope you love what they have made for your little ones and they really can’t wait to show you the many magical things to come!
My Little Doll’s Closet boutique stocks gorgeous clothing and accessories for little girls and boys, from size 0 to 7. They offer quality, exclusive brands. Enjoy Afterpay and free shipping on orders over $100. Join their V.I.P list for discounts and special sales. Take a peek inside the closet today.
Oobi is an Australian children’s fashion, homewares and lifestyle label for girls aged “brand new” to twelve. It’s a beautiful and thoughtful range of garments, designed with fun, colour and movement in mind! They pride themselves on their signature, hand-printed cotton fabrics, designed by Alexandra Riggs in Sydney, Australia since 2002. Their aim every day is to create a magical world for your child. To find a space where your child can feel and look amazing. And that’s what it’s all about! Marching to the beat of your own drum, mixing-and-matching however YOU want, and finding little delights everywhere you look.
Oomph & Floss is an organic cotton kids play-wear label. They take pride in designing unisex kids clothing that oozes oomph and attitude. Their styles are bold, their illustrations are loud and their colours are vibrant. Their illustrations have a strong focus on nature and the animal world and are hand drawn and printed on GOTS-certified organic cotton using digital printing techniques and GOTS-certified printing inks.
Born on the Western Australian coast in 2015, Sunday Soldiers is a lifestyle brand built around a love for surf, skate and good vibes. These are the clothes kids wear in vacation photos. These are the clothes kids wear when they learn to ride a bike. These are the clothes kids wear when they finally nail that first kickflip. Sunday Soldiers is the brand that your kids grow up in. We’re not here to restrict childhood chaos, we’re here to roll with it.
SUSUKOSHI was founded by 2 passionate mothers with big dreams and honest goals. As our child grows up, we need something that is comfortable yet beautiful, sustainable and also affordable. Therefore, they decided to create a label that they felt many parents could relate with and would appreciate.
With a love of Japanese design and architecture, details, simplicity, functionality and quality; they decided to create the name SUSUKOSHI. The word “sukoshi” means little in Japanese. This means that they are not at all about mass producing and just selling. They hand-pick carefully every single detail of the fabrics and colour.
SUSUKOSHI is all about basic seasonless apparel for baby and toddlers with design conscious behind each garment produced. Each piece is designed to be layered up or layered down, SUSUKOSHI will deliver comfort with style SUSUKOSHI is born not to compete but to make a difference in the world of little ones.
AfterPay, ZipPay, Laybuy. Free shipping AU wide on orders above $75 and international orders over $180