Born and bred in Melbourne culture, Anarkid is built on a solid foundation of style, understated cool and rebellion. We grew up riding our bikes on the street until dusk, listening to Nirvana and the Pixies, and spending way too much time dreaming about being rock stars. We care about the world we live in, and believe we can have a positive impact on making it a better place. We encourage free thinking, a love of art and always a little touch of Anarchy.
Baobab was established in 2005 by designer Belinda Blooman. This Australian baby and kids clothing brand designs and makes original GOTS certified 100% organic cotton fair trade clothing for boys and girls. Their range goes from birth through to 10 years of age with pants, tops, hoodies, skirts, dresses together with bodysuits and babygros presented in fun, modern colours and shapes!
Frankie + Roy creator Jess is a Melbourne mum of three young boys. Jess wanted to dress them well, in good quality clothes that actually fitted nicely. She found in order to do this, she was constantly having to buy the bigger size to get the correct length. However, the clothes that fitted her kids were not flattering. Tees hung like shapeless tents and most ‘full length’ pant styles sat around 3/4 length if she wanted the waist to fit. To get them to fit nicely, Jess found herself in ‘seamstress’ mode, constantly taking in the sides of her kids clothes. Jess had to do something – hence the birth of the label FRANKIE + ROY.
If this sounds familiar, you need not look further for classic wardrobe staples and on-trend items.
Frankie + Roy is changing up kids sizing by creating the ‘Frankie + Roy waist’ means smaller waistlines without compromising on length.
Frankie + Roy is proudly designed and made entirely in Melbourne, Australia, and offers style, comfort and high quality clothing that you and your little ones will love. Available for boys and girls in sizes 1-12.
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Sun, Sand and Sea — it’s all HeavenLee
HeavenLee brings style, colour and comfort to kids all around Australia, helping them experience the sea-side spirit in style. With a wide range of designs that suit all ages from toddlers to teens, you’re sure to find something that will make a splash. Their swimwear is not only designed to be comfortable, fashionable and durable, it’s also rated UPF50+ to give you superior sun protection all summer long with Chlorine Resistance. So whether your kids are starting out in the water, or they grew up there — they’ve got their cossies covered. AfterPay and FREE SHIPPING available for your first order, enter code: FREESHIPPING at checkout
Melbourne designed label KaPow Kids has a great range of cool clothing for boys and girls up to age six who like to dress loud. Their bright and fun clothing is made in limited quantities and some pieces become highly sought after by fashion loving mums.
My Little Doll’s Closet boutique stocks gorgeous clothing and accessories for little girls and boys, from size 0 to 7. They offer quality, exclusive brands. Enjoy Afterpay and free shipping on orders over $100. Join their V.I.P list for discounts and special sales. Take a peek inside the closet today.
Oishi-m [Oy-shee-em] design and produce limited edition garments that splash kimono, vintage and retro fabrics together with denim and cotton to create funky unique baby clothing for newborn babies to busy little people (up to size 5-6yrs).Little people can vary in size, shape and growth rates so their garments are designed to accommodate these variances catering for both skinny minis and chubba bubbas. Rather than releasing product twice a year, they release their limited edition garments as they find beautiful fabrics.
Oobi is an Australian children’s fashion, homewares and lifestyle label for girls aged “brand new” to twelve. It’s a beautiful and thoughtful range of garments, designed with fun, colour and movement in mind! They pride themselves on their signature, hand-printed cotton fabrics, designed by Alexandra Riggs in Sydney, Australia since 2002. Their aim every day is to create a magical world for your child. To find a space where your child can feel and look amazing. And that’s what it’s all about! Marching to the beat of your own drum, mixing-and-matching however YOU want, and finding little delights everywhere you look.
Oomph & Floss is an organic cotton kids play-wear label. They take pride in designing unisex kids clothing that oozes oomph and attitude. Their styles are bold, their illustrations are loud and their colours are vibrant. Their illustrations have a strong focus on nature and the animal world and are hand drawn and printed on GOTS-certified organic cotton using digital printing techniques and GOTS-certified printing inks.
Born on the Western Australian coast in 2015, Sunday Soldiers is a lifestyle brand built around a love for surf, skate and good vibes. These are the clothes kids wear in vacation photos. These are the clothes kids wear when they learn to ride a bike. These are the clothes kids wear when they finally nail that first kickflip. Sunday Soldiers is the brand that your kids grow up in. We’re not here to restrict childhood chaos, we’re here to roll with it.
