I’ve meet Alana in person on numerous occasions – be it at Baby/Toddler shows in Melbourne or saving her and her newborn from being trapped in lifts in random buildings around town (true story, although more so helping her ‘find-her-way-out-of-the-building-after-being-trapped’). Anyway, being a fellow kiwi who is married to an Englishman and working mumma with small kids, we have lots in common. I fell in love with her beautiful baby/toddler shoes right from the get go and more recently, her shoes for women too (super comfy!). I am in awe of all that she does, this hard working Mum of 3 sure is killing it in her industry!
It’s was my pleasure chatting with her recently to give you a bit of an insight into Just Ray Baby.
Are you a mum with a business?
I’m mum to Tulci (almost 6), Sax (3) and Rigby (5 months). My husband Sam is from Chester in England and I’m from a small town near Queenstown in New Zealand. We’ve been living in Melbourne for nearly 8 years now and love it.
When did you start you business?
We started in 2015
What was the main reason why you started your business?
Just Ray had been thought about over & over, since my oldest was born. I wanted a softsole that was cute, practical and wouldn’t break the bank! It wasn’t till I was on maternity leave with my second babe I decided to take the plunge!
Any major obstacles you had to overcome to get your business up and going?
Local makers are hard to find and expensive so I manufacture offshore. Offshore production is my background but that doesn’t make it easy, especially when starting up. There’s always a hurdle to overcome.
What’s been your biggest business (or personal) achievement so far?
I get such a buzz meeting and talking to customers at markets. I just love watching people’s reactions and faces light up when they see a pair of teeny tiny baby shoes. It really does make my day.
Why do you like having your own business?
Working in my pjs! My schedule during the day is mainly around the kids so most nights you’ll find me working away in front of the telly.
What would we find you doing on the weekends?
Hanging with the family. We live in such a cool part of Melbourne and everything is on our doorstep.
Do you ever manage to get any ‘me’ time – if so, what do you get up to?
Does having a shower kid free count?! With a new baby that’s permanently attached, there’s not a lot of ‘me’ time right now… but I did manage to go for a much needed massage last week!
Tell me one random fact about yourself?
I was one of the dancers (aka cheerleaders) during halftime at an All Black rugby match in Dunedin, NZ
Top 2 films you’re happy to watch again and again
I’m going to say Pitch Perfect!! Love it, and The Note Book!
This fabulous company is taking part in our Exclusive Offers project and have a great discount code for you to use when purchasing from their store – (20% OFF!) – you can gain access to this unique code when you sign up to our Exclusive Offers tab on our website here
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Just Ray Baby has 100% leather soft sole & hard sole footwear for babies and toddlers. Gorgeous colours, great designs, and brilliant quality. Fantastic shoes for babies right up to 4 year olds. They also have a gorgeous range of moccs which are super adorable and the perfect accessory to any outfit. They’ve purposely stayed away from the traditional fringed mocc to bring something a little different to the table. They will be branching out into other lovely products too, so please watch this space.
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