If you have a daughter then you probably know about the oh so gorgeous girls clothing brand called Oobi (and if you don’t, well then, you need to visit them immediately and you can thank me later!). We have some seriously exciting news for all Oobi fans out there… they are now doing a girls’ swimwear range!!
I was chatting with Oobi’s designer, Alexandra Riggs recently to get the low down on this seriously cool range.
Alex has been designing for almost 15 years and she has been asked (begged) every single year to do Oobi swim. She always sknew that it would happen eventually but that it would have to be so amazing that it would not ever disappoint those mamas that have been so patient!
Alex tells me that she’s an indecisive little puppy, and her heart belongs to both bold prints and vintage florals, she’s created two ranges that are worlds apart – but still have the same Oobi-licious hand-drawn, screen printed vibe that they’re known so well for.
2 swimwear ranges
The first release is Retro Rainbow! Celebrate colour and blow away the dark clouds with rainbows – such a happy print! This range is available now! See here.
The other range is the Mermaid Sea range – with ‘Seashell Pink Flowers’ and ‘Mermaid Sea Flowers’ – a pretty, pretty floral range with mix-and-match colours (see images further down). This will be available at the end of October (not long to wait!)
So why did it take so long?
Well… First of all, it HAD to be SPF50++
Basically we live in a world with a harsh sun and our kids’ skin is sensitive and precious. The damage that we do now, or the CARE that we take now, could affect them in their adult years.
So sun protection was a huge factor. That’s why there are 2 rash vests, one to go with each range. Not only that, there are swim hats in SPF50++ that are waterproof too.
But just because it’s sun safe doesn’t mean that it’s got to be boring so she’s made separates and the cutest little bikinis, swimming costumes too!
Quality swimwear that isn’t transparent
This swimwear is high quality! Alex loves the quality of the fabric, it’s so generous, you will NEVER see through it, not even when it’s wet. It’s soft and silky, the hand-feel is glossy and so buttery! So it’s taken a while but Alex tells me she believes the wait is worth it (and I don’t doubt her for a second!). They’ve tested and tested and tried the pieces, in the ocean, pools, gymnastics too (so yes, it moves well!).
Don’t forget that sizes will be 0Y to 12Y. Prices between $19.95 and $54.95
Pop across to see more about this beautiful swimwear here.
Oobi is an Australian children’s fashion, homewares and lifestyle label for girls aged “brand new” to twelve. It’s a beautiful and thoughtful range of garments, designed with fun, colour and movement in mind! They pride themselves on their signature, hand-printed cotton fabrics, designed by Alexandra Riggs in Sydney, Australia since 2002. Their aim every day is to create a magical world for your child. To find a space where your child can feel and look amazing. And that’s what it’s all about! Marching to the beat of your own drum, mixing-and-matching however YOU want, and finding little delights everywhere you look.