It’s always SO exciting when a kids clothing brand launches a new collection! Sunday Soldiers have launched their Milkbar ’63 collection and it’s a goodie. The clothes are as cool as always and there is a beautiful back story behind this very special collection.
What I love about Sunday Soldiers is obviously their uber cool clothing (and the amazing quality) but also what the brand stands for. They’re not here to restrict childhood chaos, they’re here to roll with it.
And on that note…
Milkshake ’63 collection
Here’s what Elise Doohan (the Founder and Creative Director of Sunday Soldiers) had to say about this Milkshake ’63 collection…
“Milkbar ‘63 has been designed over a lifetime. My Dad’s lifetime, specifically. This collection is inspired by the stories he told us growing up”
“The son of a Scotsman, my Dad lived right at the top of the hill, and he always had the longest hair in the school”
“Born in 1963, he grew up in an era where kids spent their weekends riding bikes, fishing with whatever they could find and their feet were always sandy. Wherever my Dad went, his two best friends were always behind him”
“No videogames, no social media. Just good vibes and good music. That’s what Milkbar ’63 is all about. Here’s to you, Dad.”
Elise sadly lost her Dad just before she started designing this range, so it has been inspired by his lifestyle and the memories he left behind. We send all our love to Elise and her family.
Born on the Western Australian coast in 2015, Sunday Soldiers is a lifestyle brand built around a love for surf, skate and good vibes.
- These are the clothes kids wear in vacation photos.
- These are the clothes kids wear when they learn to ride a bike.
- These are the clothes kids wear when they finally nail that first kickflip.
Sunday Soldiers is the brand that your kids grow up in.
25% off storewide with codeword BABYBERRY
50+ Exclusive Offers
Access 50+ Exclusive Offers (aka discount codes) to use at various stores around Australia and New Zealand.